Agenda

AI is evolving from something users interact with into something that can own outcomes. This session breaks down the product mechanics behind that shift — from AI features and copilots toward AI workers with defined roles, responsibilities, and accountability.

We'll unpack the concrete design decisions:
how to scope an AI worker's role, how to build trust and evaluation into the system from day one, and where autonomy should stop. This is a builder's session — less about "what happens to the PM," more about "how do you actually design and ship an AI worker that doesn't break." .

Speaker:
Ilham Fatoni | Chief Product Officer at Rafiqspace.ai

Designing for human connections when AI joins the chat Finance is deeply emotional. Solving financial problems requires more than automation: it requires trust, reassurance, and human connection. Through our research, Somia CX and blu found an opportunity to move beyond designing for individuals toward designing for the relationships around them.

We explore Relationship-Centered Design (RCD) and its role in creating meaningful financial experiences in an increasingly AI-driven world. We learn how to map financial interactions, assess what awkward tasks to delegate to AI, and where human trust and control must remain untouched. .

Speaker:
Anindya Fitriyanti | Senior Experience Design Consultant at SomiaCX
Catharina Krisanti | UX Specialist at blu by BCADigital
Cika Theresia | UX Specialist at blu BCADigital

In the Agentic AI era, generating rapid, high-quality research insights is easier than ever. Yet, a hard truth remains: brilliant data won't ship a product without stakeholder buy-in. This session cuts through the AI hype to address the ultimate bottleneck in product development: human connection.

Particularly within the Indonesian business landscape, the perceived reliability of your data is deeply tied to the trust stakeholders place in you as an individual. We will unpack The Trust Framework, a systematic approach to balancing your investment in AI tooling with strategic stakeholder management. Attendees will learn how to build influence, align with business objectives, and ensure that AI-driven insights translate into real-world execution.

Speaker:
Nizar Maulana Azhari | Product Research Lead at Blue Bird | Founder Beyond Research
Nanda Bagus Prakosa | Research & Innovation at Stellar Insight

AI has multiplied engineering productivity tenfold. When you can build and test ideas almost instantly, does up-front discovery still serve a purpose, or should we just ship and learn in production?

This session is different: Don’t just listen, but join the conversation. Bring your questions, perspectives, and experiences to the discussion.

Speaker:
Merwyn Wijaya | Partner Muon | Founder Unbuilt

Everyone knows how to prompt. Few know how to actually work with an agent. This session goes beyond tool tutorials and prompt tricks — it's about the real skill product people need today: framing the right problem, giving agents the right context, and knowing how to evaluate and iterate on what comes back. Whether you're an IC PM working with agents daily, or a Head/Manager figuring out what to coach your team on, this session breaks down what separates people who use AI agents from people who actually collaborate with them.

Speaker:
Aurelius Ivan Wijaya | Founder of AI Training Indonesia | City Lead of Build Club